David Borshell | How Artificial Intelligence can Impact Digital Marketing

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Welcome to the smart world! Where artificial Intelligence is ready to take place of humans in almost every industry. In coming years, it will going to take over digital marketing industry as well. According to experts like David Borshell , Artifical Intelligence holds a great potential in the area of digital marketing. A wise man once said - Innovation is the only way to sustain in the corporate world. However, nobody will ever tell us how to compete with the technology? Consumer behavior, research work, quality of content marketing strategy, everything is going to change by artificial intelligence. The challenging environment is increasing, it is going to be difficult for digital marketers to survive in the high pace of changing environment. Therefore it is interesting to see how AI will impact digital marketing in coming years. Below are some of the potential areas where AI will possibly impact digital marketing. Let’s check out these areas. 1. Personalizing user experie
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Advance Technologies Effecting Media and Entertainment Industries

The young generation is switching to smartphones, tablets, and Internet-connected devices in order to lookout videos and TV serials. A recent survey says of approximate 21,000 individuals across 42 countries confirms that audiences progressively watching videos on the Internet.

Digital disruptors like Netflix, Snapchat, Facebook, Amazon, and Google have basically change the customer video experience says David Borshell. In fact, they have enhanced consumer expectations for the media and entertainment (M&E) industry. And are now competing with traditional M&E corporations for the time, encouragement and dough of customers.

Most traditional M&E industries have yet to transmute their corporate models to respond to the novel consumer expectations. This is the time for them to identify the imperative for digital reinvention. They should actively embrace the odds that the marketplace is currently presenting.

Emerging Technologies
Emerging Technologies

What People Want from Industry

People these days demand more engaging and tailored experience while watching videos, in context all the time. In order to deliver personalized services at the moment, M&E companies must gain perceptions from a huge amount of data and act on it real time.
Using cognitive technology, media and entertainment industries can get the spectators and content perceptions they require emphasis David Borshell. Furthermore, industries can match viewer’s interest to content relevance more precisely.

Videos Killed the Industry


Media industries are prosperous in making the perception to achieve the personalization that delights and engages each individual consumer. Another defy will be scaling their media-processing industry to deal with the enormously improved volume of content and workflows that this tactic implies.
Media and Entertainment industries must implement hyper-scalable hybrid cloud systems and cognitive capabilities as well. This will help in managing the exploding media processing throughout essentials to personalize and deliver the video content audiences want.

How Emerging Technology is Helpful for M&E Industries


According to David Borshell, media industries also need to make backend systems and processes more intellectual to monetize the new opportunities while cutting costs. Evolving technologies like blockchain and cognitive solutions are playing a rising role in both revenues as well as budget optimization.
In fact, cognitive tools are already driving substantial corporate value for industries such as BBC, Netflix, and the Masters Tournament. Plus, blockchain supports monetization by confirming that the right folks get paid across the media network.

The Digital Future is now in the Industry


Digital has changed the way we interact with the surrounding world emphasis David Borshell. In this continuously emerging environment, the definitive winner is innovative entrants that move and scale the traditional incumbents that are willing to adopt changes.
Successful businesses will need to disrupt their own industry models. Industries have to implement the cognitive paradigm and change their own bundle for distribution. These businesses need to reinvent their creation factory, offload non-core processes and use the free capital to secure new footholds in a changing strategic landscape.

Wrapping Up


Constant disruption of new technology and changing consumer behavior demands that E&M industries have a business that fit for the digital age. Actually, the audience wants more flexibility and freedom in when and how they consume content emphasis David Borshell. Hence, E&M industries are switching to the world where Internet marketing expend will almost catch up with global TV promotion.
Location: Los Angeles, CA, USA

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