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Showing posts from April, 2018

David Borshell | How Artificial Intelligence can Impact Digital Marketing

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Welcome to the smart world! Where artificial Intelligence is ready to take place of humans in almost every industry. In coming years, it will going to take over digital marketing industry as well. According to experts like David Borshell , Artifical Intelligence holds a great potential in the area of digital marketing. A wise man once said - Innovation is the only way to sustain in the corporate world. However, nobody will ever tell us how to compete with the technology? Consumer behavior, research work, quality of content marketing strategy, everything is going to change by artificial intelligence. The challenging environment is increasing, it is going to be difficult for digital marketers to survive in the high pace of changing environment. Therefore it is interesting to see how AI will impact digital marketing in coming years. Below are some of the potential areas where AI will possibly impact digital marketing. Let’s check out these areas. 1. Personalizing user experie
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All you Need To Know About Media and Entertainment

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David Borshell | Summary of Media and Entertainment Industry

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The United States media and entertainment business includes of industries that produce and dispense motion movies, television programs, and advertisements. Additionally, the entertainment industry also offers streaming content, audio recordings, radio, broadcast and supplementary services,  David Borshell  says. In fact, the M&E market of US is 33% of the worldwide M&E industry. Furthermore, this industry is foreseen to reach $804 billion by the year 2021. The M&E industry can be segmented into four main verticals which include film, video games, book publishing and music. Here’s an overview of the different segment of M&E industry Film The film entertainment business involves films, picture theaters, TV subscriptions, streaming content and the supply of the filmed entertainment. In the year 2017, the box office auction in the US has reached $11 billion and sale of home video reaches $107.9 billion. However, Deloitte’s business scrutiny approximation
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Location: Los Angeles, CA, USA
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Advance Technologies Effecting Media and Entertainment Industries

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The young generation is switching to smartphones, tablets, and Internet-connected devices in order to lookout videos and TV serials. A recent survey says of approximate 21,000 individuals across 42 countries confirms that audiences progressively watching videos on the Internet. Digital disruptors like Netflix, Snapchat, Facebook, Amazon, and Google have basically change the customer video experience says David Borshell . In fact, they have enhanced consumer expectations for the media and entertainment (M&E) industry. And are now competing with traditional M&E corporations for the time, encouragement and dough of customers. Most traditional M&E industries have yet to transmute their corporate models to respond to the novel consumer expectations. This is the time for them to identify the imperative for digital reinvention. They should actively embrace the odds that the marketplace is currently presenting. Emerging Technologies What People Want from Indust
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Location: Los Angeles, CA, USA
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What Qualities a True Entrepreneur Possess

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An entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services and business or procedures. He/she organize or operate business says David Borshell . Businesspersons are innovative, self-starter, creative, risk taker and opportunist. Entrepreneurship concept came into existence many years ago. Since then it has developed to what it is these days. An entrepreneur develops a business model, acquire the necessary physical or human capital to start a new venture. In fact, businesspersons play a crucial role in improving the lives of individuals in many different ways. They always come up with different notions in order to build business organizations. These organizations along with crafting job opportunities also provide services to people in numerous ways. Entrepreneurs are individuals who produce a new product or improve the existing one so as to solve problems facing people. Following are a few traits that describe a true entrepreneur: Pas
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David Borshell | How Artificial Intelligence can Impact Digital Marketing

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Welcome to the smart world! Where artificial Intelligence is ready to take place of humans in almost every industry. In coming years, it will going to take over digital marketing industry as well. According to experts like David Borshell , Artifical Intelligence holds a great potential in the area of digital marketing. A wise man once said - Innovation is the only way to sustain in the corporate world. However, nobody will ever tell us how to compete with the technology? Consumer behavior, research work, quality of content marketing strategy, everything is going to change by artificial intelligence. The challenging environment is increasing, it is going to be difficult for digital marketers to survive in the high pace of changing environment. Therefore it is interesting to see how AI will impact digital marketing in coming years. Below are some of the potential areas where AI will possibly impact digital marketing. Let’s check out these areas. 1. Personalizing user experie
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Media and Entertainment Industry Trends to Follow in 2018

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Todays, the way in which people consume news and entertainment have been changed completely. Gone are the days when individual’s watch anything that players in the entertainment industry have decided to broadcast says,  David Borshell . In reality, technology has totally disrupted this sector, introduce latest trends and create new models for the entertainment industry. The advancement in technology has given spectators power to select what they want to see any-time and anywhere at their convenience. However, this creates both the challenges as well as opportunities for traditional broadcasters. Actually, people prefer to spend their time streaming videos online and downloading them instead of watching shows on the television. Hence, distributors have to come with unique ways to bundle and broadcast content. Here’s are some challenges and opportunities for entertainment and media industry: Virtual Reality One of the most evolving developments in entertainment and media i
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