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Showing posts from March, 2018

David Borshell | How Artificial Intelligence can Impact Digital Marketing

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Welcome to the smart world! Where artificial Intelligence is ready to take place of humans in almost every industry. In coming years, it will going to take over digital marketing industry as well. According to experts like David Borshell , Artifical Intelligence holds a great potential in the area of digital marketing. A wise man once said - Innovation is the only way to sustain in the corporate world. However, nobody will ever tell us how to compete with the technology? Consumer behavior, research work, quality of content marketing strategy, everything is going to change by artificial intelligence. The challenging environment is increasing, it is going to be difficult for digital marketers to survive in the high pace of changing environment. Therefore it is interesting to see how AI will impact digital marketing in coming years. Below are some of the potential areas where AI will possibly impact digital marketing. Let’s check out these areas. 1. Personalizing user experie
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Media and Entertainment Industry Trends to Follow in 2018

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Todays, the way in which people consume news and entertainment have been changed completely. Gone are the days when individual’s watch anything that players in the entertainment industry have decided to broadcast says,  David Borshell . In reality, technology has totally disrupted this sector, introduce latest trends and create new models for the entertainment industry. The advancement in technology has given spectators power to select what they want to see any-time and anywhere at their convenience. However, this creates both the challenges as well as opportunities for traditional broadcasters. Actually, people prefer to spend their time streaming videos online and downloading them instead of watching shows on the television. Hence, distributors have to come with unique ways to bundle and broadcast content. Here’s are some challenges and opportunities for entertainment and media industry: Virtual Reality One of the most evolving developments in entertainment and media i
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The Media and Entertainment Industry Trends for 2018

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Videos on request, content streaming, advertising and hyper-targeted content - are just a few of advancements in the entertainment industry. These developments will transform the media and entertainment business in 2018, according to  David Borshell . Media and Entertainment But a big defy for the entertainment companies this year is to find how to make good customer experiences. As there is huge customization of experience across all brands, content, and marketing. Luckily, patrons will likely continue to create more and more data about their preferences, relations, habits, places, etc. Hence, there is a good market opportunity for enterprises to use this data to target their content and marketing. Content discovery is also one of the market opportunities for media and entertainment industry. In fact, success may lie in emerging friendly understanding of the audiences. And the entertainment companies are trying to reach audiences by tapping social media because this
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What Qualities a True Entrepreneur Possess

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An entrepreneur is commonly seen as an innovator, a source of new ideas, goods, services and business or procedures. He/she organize or operate business says David Borshell . Businesspersons are innovative, self-starter, creative, risk taker and opportunist. Entrepreneurship concept came into existence many years ago. Since then it has developed to what it is these days. An entrepreneur develops a business model, acquire the necessary physical or human capital to start a new venture. In fact, businesspersons play a crucial role in improving the lives of individuals in many different ways. They always come up with different notions in order to build business organizations. These organizations along with crafting job opportunities also provide services to people in numerous ways. Entrepreneurs are individuals who produce a new product or improve the existing one so as to solve problems facing people. Following are a few traits that describe a true entrepreneur: Pas
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David Borshell | How Artificial Intelligence can Impact Digital Marketing

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Welcome to the smart world! Where artificial Intelligence is ready to take place of humans in almost every industry. In coming years, it will going to take over digital marketing industry as well. According to experts like David Borshell , Artifical Intelligence holds a great potential in the area of digital marketing. A wise man once said - Innovation is the only way to sustain in the corporate world. However, nobody will ever tell us how to compete with the technology? Consumer behavior, research work, quality of content marketing strategy, everything is going to change by artificial intelligence. The challenging environment is increasing, it is going to be difficult for digital marketers to survive in the high pace of changing environment. Therefore it is interesting to see how AI will impact digital marketing in coming years. Below are some of the potential areas where AI will possibly impact digital marketing. Let’s check out these areas. 1. Personalizing user experie
Read more

Media and Entertainment Industry Trends to Follow in 2018

Image
Todays, the way in which people consume news and entertainment have been changed completely. Gone are the days when individual’s watch anything that players in the entertainment industry have decided to broadcast says,  David Borshell . In reality, technology has totally disrupted this sector, introduce latest trends and create new models for the entertainment industry. The advancement in technology has given spectators power to select what they want to see any-time and anywhere at their convenience. However, this creates both the challenges as well as opportunities for traditional broadcasters. Actually, people prefer to spend their time streaming videos online and downloading them instead of watching shows on the television. Hence, distributors have to come with unique ways to bundle and broadcast content. Here’s are some challenges and opportunities for entertainment and media industry: Virtual Reality One of the most evolving developments in entertainment and media i
Read more